Solve Canada
Brand guidelines
Five rules, written the way I would say them to you. The third is the one I will chase, because a share card inside a campaign flyer would cost the platform the neutrality that makes it work.
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1
Use it as it ships.
Don't redraw the logo, recolour the icons, crop the wordmark, or rebuild any of it in another typeface. The same goes for the words: quote the boilerplate, the bio and the fact sheet as written, or write your own in your own voice. Don't edit ours and keep presenting it as ours. If the size or the wording you need does not exist, ask and I will make it.
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2
Don't imply an endorsement.
Solve Canada is not a city program and shares no partnership with any municipal government. You are a resident sharing a tool, which is the whole point, so say it that way.
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3
Nothing political.
No use in election or campaign material of any kind. Not for a candidate, a party, a ballot question, or campaign fundraising.
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4
It stays ours.
The words and the artwork both. You have permission to use them for telling people about Solve Canada, and that permission can be withdrawn at any time.
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5
Ask when you are unsure.
Write to hello@solvecanada.ca and you will get a straight answer, usually the same day.
